NFL Rights Holders Grow Video Audience

Tubular Audience Ratings show how the NFL is giving traditional media companies a major boost.

September marked the return of NFL action, and with it, larger U.S. audiences for the league’s TV rights holders. The Walt Disney Company (+4%), Paramount (+2%), Comcast (+4%) and Fox Corporation (+14%) all increased domestic unique viewers across Facebook and YouTube month over month – partly on the back of football highlights.

• After a summer hampered by work stoppages, the media giants all saw significant improvements from 12 months ago.
• Disney grew from 132.0 million to 161.4 million viewers year-over-year, while Paramount jumped from 139.9 million to 160.3 million viewers.
• Comcast was up from 125.3 million to 158.3 million, and Fox flew from 66.2 million viewers to 93.9 million.