NFL Advertisers Scoring With Travis Kelce

iSpot's new midseason NFL TV ad report takes a look at some of the biggest ad trends halfway through the schedule, highlighting top advertisers and industries, most likeable ads, most-seen spokespeople and much more.

• Kansas City Chiefs tight end Travis Kelce led all spokespeople during national linear NFL games through week 8, with 3% of household TV ad impressions – due to his boosted footprint from six advertisers – Campbell's, DirecTV, Experian, Lowe's, Pfizer and State Farm.
• 35% of the 100 most-seen NFL ads this season used celebrities... and 60% of those utilized NFL players like Kelce and teammate Patrick Mahomes.
• Mahomes also appeared in ads for six different brands (Adidas, Head & Shoulders, Oakley, State Farm, Subway, T-Mobile) during games this season, and actually has the most ad airings of any player.