News Publishers Net More Viewers in March
Other major publishers like Fox News and NBC News were relatively static, showing small month-over-month unique viewer declines of 1% and 3%, respectively.
Several major U.S. TV news publishers saw big boosts on social video in March – though the big stories varied significantly across networks, as data from Tubular Labs’ Audience Ratings showcases.
- Unique U.S. Facebook and YouTube viewers grew by 26% for ABC News, though the most popular videos on the month were primarily around the Oscars, which aired early in the month.
- CNN, meanwhile, saw viewers climb 27% month-over-month primarily on videos around Donald Trump, Joe Biden and Kate Middleton.
- CBS News also saw an 8% month-over-month unique viewer increase, though its most-watched videos were largely about the Baltimore bridge collapse.
Other major publishers like Fox News and NBC News were relatively static, showing small month-over-month unique viewer declines of 1% and 3%, respectively.
- Top videos for Fox News revolved around the Supreme Court’s ruling in favor of Trump remaining on the ballot in Colorado, plus videos about Diddy’s legal troubles.
- NBC News focused on full nightly news broadcasts, and thwarted kidnapping footage.
