Men Fuel E-commerce Growth

This week's newsletter is sponsored by:

This Week On The Measure: 

• Men Fuel E-commerce Growth
• Beer Brands Split Ad Strategies
• TV Networks’ Social Video Surge
• Netflix’s Animation Domination
• This Week’s Free Report: Wunderkind’s Digital Commerce Consumer Insights

Men Drive eCommerce Growth As Women Cut Back

While women are often portrayed as bigger shoppers, new insights from Wunderkind reveal a shift in online purchase trends. More men than women plan to increase their e-commerce spending this year, while more women than men expect to cut back. [READ MORE] 

Beer Brands Split TV Ad Strategies

Beer brands tailor their TV ad strategies to their audiences, with Michelob Ultra dominating streaming ad impressions and Modelo leading on linear TV. iSpot data shows that while Modelo outperforms on traditional TV, it competes closely with Michelob on streaming platforms. [READ MORE]

Rising Uploads Boost TV’s Social Video Success

TV networks and programs are thriving on social video, according to Tubular Labs data reported by Ad Age. While major events including Trump’s inauguration and the Super Bowl drove engagement in January, the growth was also fueled by increased uploads. [READ MORE]

Netflix’s Animated Hits Quietly Drive Global Success

Netflix’s future success may hinge on its quietly thriving animation titles. Data from Parrot Analytics highlights the growing share of consumption for animated content across the streaming giant’s various global markets. [READ MORE]

This Week’s Free Report: U.S. 2025 Digital Commerce Consumer Insights, From Wunderkind