Netflix's TV Advertising Approach Around Glass Onion

Ahead of the release of Knives Out sequel Glass Onion, Netflix has been pushing its trailer on TV.

iSpot data shared with Deadline shows an estimated $4.3 million in national TV ad spend since the trailer debuted on Nov. 7, against 65 million TV ad impressions. That's the most ad impressions for any Netflix spot appearing in that timeframe – but also lower than most films debuting in November.

While Glass Onion will appear on Netflix, the movie is also getting a limited engagement in theaters to drum up additional excitement and momentum for the release (and to fulfill some contractual obligations around buying the rights to the Knives Out franchise). Check out the trailer below.