Netflix Wins For Streaming UX By A Landslide

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This Week On The Measure: 

• Which Streaming Services Win For User Experience?
• VIZIO’s Nyma Quidwai On Driving and Measuring Outcomes
• NFL Preseason Already TV’s Top Pick
• Instagram Wins Olympic Creator Gold
• ABC News’ Unique Audience Soars On Social
• Poppi Floats To Top Of Soda Streaming TV Ad SOV
• This Week’s Free Report From Wunderkind: 2024 CMO State of the Union

Which Streaming Services Win For User Experience?

Data from MX8 reveals which streamers are winning the all-important user experience battle. Netflix was No. 1 by overall experience according to 42% of respondents, with Prime Video (19%) and Hulu (16%) next. [READ MORE]

VIZIO’s Nyma Quidwai On Driving and Measuring Outcomes

The final episode of Big Data Brains features media cartographer Evan Shapiro sitting down with Nyma Quidwai, VP, client services + inventory partnerships at VIZIO Ads, to talk about driving and measuring outcomes on VIZIO’s platform. [READ MORE]

NFL Preseason Already TV’s Top Pick

Post-Olympics, TV audiences got right back to one of their favorite pastimes: Watching the NFL. Data from Inscape shows that NFL preseason games were the top programming on linear TV from Aug. 12-18 with 2.48% of watch-time. [READ MORE]

Instagram Wins Olympic Creator Gold

According to CreatorIQ data, Olympics-related posts on Instagram generated an impressive $1.2 billion in Earned Media Value (EMV) from July 1 through Aug. 13, with over 48K creators sharing more than 123K posts, resulting in 18.7 billion impressions. [READ MORE]

ABC News’ Unique Audience Soars On Social

A newsworthy July helped fuel a 200% year-over-year increase in U.S. watch-time on social media for ABC News, as data from Tubular Labs details. In July alone, it saw an 84% month-over-month increase in U.S. minutes watched across YouTube and Facebook. [READ MORE]

Poppi Floats To Top Of Soda Streaming TV Ad SOV

Despite going up against industry giants, Poppi is punching above its weight in terms of streaming advertising. iSpot data shows Poppi was the No. 1 soft drink brand during the first half of the year with 22.6% of the category’s streaming TV ad impressions. [READ MORE]

This Week’s Free Report: Wunderkind’s 2024 CMO State Of The Union