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CREATOR ECONOMY

Netflix Unwraps 40% Increase In Unique Social Video Viewers

Streaming giant, Netflix, saw 44.7 million U.S. viewers across Facebook and YouTube in December 2023.

Kate Ginsburg

• 1 min read
Netflix Unwraps 40% Increase In Unique Social Video Viewers

In its latest Audience Ratings research, Tubular Labs released new data that indicates which streaming platforms grew video viewership across social media platforms like Facebook and YouTube.

  • Streaming giant Netflix saw 44.7 million U.S. viewers across Facebook and YouTube in December 2023, representing a 40% increase versus November, 2023, and was its highest unique domestic viewership in over a year.
  • Peacock also grew its social video footprint in December, with 12% month-over-month unique U.S. viewer growth across Facebook and YouTube. 
  • Netflix's success connecting with audiences comes from a healthy combination of trailers and holiday movie clips. Leading the way was the Beverly Hills Cop: Axel Foley teaser, along with a Love Actually gift wrapping clip (in part to promote the fact that the movie was on the streaming service).