Netflix Leads Video Streamers for August Earned Media Value

Netflix was the No. 1 video streaming service by Earned Media Value (EMV) in August, racking up $107.3 million — more than double what Peacock and Hulu received ($43.2 million each) — per data from CreatorIQ. 

• Netflix also stood out by month-over-month EMV growth, increasing its total by 13% from July to August.
• Emily in Paris stars Lily Collins and Ashley Park both generated about $2.3 million in EMV through promotions of the season four premiere. 
• Halle Berry was another top earner, with posts about her Netflix original The Union resulting in $2.2 million in EMV.