Sign in Subscribe
The Measure Newsletter

Netflix Is The No. 1 Streamer For Women

The Measure

• 2 min read
Netflix Is The No. 1 Streamer For Women

This week's newsletter is sponsored by:

This Week On The Measure: 

  • Netflix First With Females On Streaming
  • Women Want More Marketing Personalization 
  • T-Mobile’s Streaming TV Ad Signal Wins Wireless Race
  • TurboTax Invests In Social Video With Big Impact
  • Which Insurance Mascots Win The Ad Wars?
  • This Week’s Free Report: March Madness Advanced Audiences Snapshot, From iSpot

Netflix First With Females On Streaming

A recent MX8 Labs survey reveals that 67% of women watch movies and TV shows daily. Netflix is the No. 1 streamer for women, according to MX8, with Amazon Prime Video, Hulu and YouTube all earning over 50% of responses as well. [READ MORE]

Women Want More Marketing Personalization 

While Wunderkind’s 2025 U.S. Consumer Insights report shows that when it comes to shopping directly with brands, women and men put equal importance on pricing and fast delivery, personalization is a differentiator for women (13%) more than it is for men (9%). [READ MORE].

T-Mobile’s Streaming TV Ad Signal Wins Wireless Race

T-Mobile is towering above its wireless competition for streaming TV ad reach SOV so far this year. Competitive industry data from iSpot reveals T-Mobile accounted for nearly 20.5% of wireless streaming TV ad impressions in Q1 – head and shoulders above other wireless brands. [READ MORE]

TurboTax Invests In Social Video With Big Impact

TurboTax turned to social video to catch consumers’ attention earlier in the tax season. Data from Tubular Labs shows the brand was the No. 1 U.S. publisher by unique U.S. audience reach across Facebook and YouTube in February, with over 77 million viewers. [READ MORE]

Which Insurance Mascots Win The Ad Wars?

You’ve watched a lot of insurance ads featuring mascots. But which ones are winning with consumers? MarketCast’s Brand Effect measured insurance ads from Jan. 2024-Feb. 2025, with LiMu Emu and Doug winning for ad breakthrough, messaging and branding. [READ MORE]

This Week’s Free Report: iSpot’s March Madness Advanced Audiences Snapshot