Nelly Korda Scores Likeability, Brand Recognition For T-Mobile

T-Mobile is no stranger to star-studded ads given recent work with celebrities like Zach Braff, Donald Faison, Jason Momoa, Gabriel Macht and Patrick J. Adams. And its latest spot is no different, with LPGA standout Kelly Korda at the forefront. Korda's role in the 15-second ad has been a key part of fueling high marks from audiences, as iSpot Creative Assessment data shows.

• Over the last 90 days, the spot is 8.7% more likeable than the norm for wireless service ads, and earned 7.4% more attention.
• It also conveyed information well (10.8% better than the wireless norm), while scoring 7% higher than the norm for brand recognition.
• All appearances for the ad so far have come during golf content – primarily this past weekend's U.S. Open – a trend that could continue for both PGA and LPGA events given the ad's success since its debut in the last couple weeks.