NBC’s Sunday Night Football Gets a ‘Swift Lift’

Is it true romance? A PR stunt? Just two adults spending time together? One thing is for sure: Taylor Swift and Travis Kelce are capturing a lot of attention these days as rumors swirl and fans scour the media for clues. One entity that’s already reaping benefits is NBC.

• Swift’s attendance at the Oct. 1 game that saw her supposed beau and his fellow Kansas City Chiefs face off against the New York Jets helped drive Sunday Night Football’s viewership share up from 9.84% to 11.46% (of all Sunday TV watch-time) week-over-week, according to data from Inscape.
• She was also present on the advertising side of things, appearing in a commercial for Capital One Venture X Card that aired during the game and received 16.9 million TV ad impressions, per iSpot.
• The movie trailer for “Taylor Swift: The Eras Tour” also ran during gametime, racking up 17.9 million impressions.