NBC Continues Winning Streak for TV Network Watch-Time

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching). Here's a look at the top 25 networks by viewership share for August 19-25 — head over to TVREV to see the program ranking and get insights about the top shows by watch-time.

NBC has enjoyed a solid month in first place on the TV network ranking, although its viewership share has been on the decline since the Olympics ended. It captured 6.45% of watch-time across Aug. 19-25, down from the previous week’s 6.59%. Programming fueling viewership included Today, NFL preseason games, PGA Tour golf and coverage of the Democratic National Convention. 

A few more highlights around the top TV networks: 

• Fox News remains at No. 2 but saw its watch-time decrease from 6.35% previously to 6.28%, with top programs including Fox & Friends, America's Newsroom with Bill Hemmer & Dana Perino and America Reports with John Roberts & Sandra Smith.
• Meanwhile, MSNBC rises from No. 6 to No. 5, with its 3.86% viewership share bolstered by DNC coverage. 
• Investigation Discovery jumps up four chart positions week-over-week to No. 15, with watch-time driven in part by People Magazine Presents: Crimes Of The 2010s, See No Evil and American Monster. 
• Week-over-week ranking newcomers included Nickelodeon (No. 23), Discovery (No. 24 and Hallmark Mystery (No. 25).

Coverage of the Democratic National Convention accounted for nearly 5% of all minutes watched last week — get the details on TVREV.