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NBA Playoffs A Slam Dunk For Google Pixel Ad Reach

John Cassillo

• 1 min read
NBA Playoffs A Slam Dunk For Google Pixel Ad Reach
(Google Pixel Ad, "Magic Editor and Gemini," via iSpot)

The NBA Playoffs are nearing their conclusion. And this spring's action has been a treat for fans – as well as advertisers. Data from iSpot shows which brands have seen the most ad reach (by household TV ad impressions) during live national linear TV games during this year's NBA Playoffs:

  • A prominent sponsor of the playoffs, Google Pixel sits at No. 1 among all advertisers by ad reach during live national linear games, at 3.03% of household TV ad impressions.
  • The NBA accounts for nearly 37% of Google Pixel's TV ad impressions since the season began, and Google Pixel was also the No. 1 brand during NBA regular season and play-in tournament games as well.
  • Wingstop is No. 2, and the NBA Playoffs are a core part of the brand's spring TV strategy, accounting for 76% of its TV ad impressions from April 20-May 26.
  • Along with Wingstop, Burger King and others help put quick-serve restaurants atop all industries during the playoffs, at 11.98% of TV ad impressions (nearly 4% higher than automakers during the games).