MrBeast Scores Millions Of Website Visitors For Nike

Individual creators wield a ton of power on social video, and whether they have official relationships or not, many can drive increased traffic (and business) for brands.

One large-scale instance of that push is with MrBeast and Nike. Tubular Labs data shared with TheInformation shows how the share of MrBeast viewers visiting Nike.com increased from February through June of 2022, from 3.4% to 5.0%. The climb resulted in an estimated 2.59 million additional visitors to Nike in June – and this without any official relationship in place.

When brands understand where traffic is coming from, it can help better inform social video partnerships and ad buying practices, to maximize investments on those platforms.