Movies FTW On Netflix; Election News Tops Watch-Time
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This Week On The Measure:
- Movies Are Mighty With Netflix Viewers
- Election Week Nets Fox News Watch-Time Win
- Banking & Payments’ Big TV Ad Reach Bump
- GOP Media Sees Post-Election Social Video Boost
- Celsius Energizes Earned Media Value
- Charting Crunchyroll's Anime Streaming Dominance
- This Week’s Free Report: NFL Advanced Audiences, from iSpot
Movies Are Mighty With Netflix Viewers
New survey data from MX8 Labs reveals that 64% of U.S. Netflix viewers state they typically watch movies, the highest share across the content types offered by the streamer. Netflix original series were No. 2 at 55%, and Netflix original movies were cited by 50% — a big win for the service’s owned offerings. [READ MORE]
Election Week Nets Fox News Watch-Time Win
A big Election Night for Republicans extended to preferred network Fox News as well. The cable giant accounted for 9.84% of all minutes watched Nov. 4-10 according to Inscape, driven in part by nearly half of the top 10 programs. [READ MORE]
Banking & Payments' Big TV Ad Reach Bump
Q3 data from iSpot shows a surge for banking & payment brands’ TV ad reach. Household TV ad impressions for the category grew by 19.89% year-over-year in Q3, with banking & payment brands rising from No. 21 overall to No. 13 by impressions SOV. [READ MORE]
Conservative Media Sees Post-Election Social Video Boost
Post-election, some top conservative media accounts have seen significant boosts in YouTube views. Fox News, in particular, saw views jump by 83.4% week-over-week. Tubular Labs data also shows that individual conservative media stars Megyn Kelly, Benny Johnson, Tucker Carlson and others also made big leaps. [READ MORE]
Celsius Energizes Earned Media Value
Energy drink brand Celsius has seen its earned media value surge in recent years, according to CreatorIQ data. Celsius rose from under $50 million in EMV in 2020 to nearly $200 million in 2023 thanks in part to successful creator partnerships. [READ MORE]
Charting Crunchyroll's Anime Streaming Dominance
During Q2 2024, Parrot Analytics data shows that Crunchyroll’s inventory includes 98.3% of demand share for Japanese animation in the U.S. — and 97.3% of supply share as the service continued its anime dominance. [READ MORE]
This Week’s Free Report: NFL Advanced Audiences, From iSpot
