Mountain Dew, Great Wolf Lodge, Chevrolet Ads Drive Purchase Intent

Compelling consumers to buy a product or service is often the ultimate goal of advertising — so knowing how an ad stacks up against the average for purchase intent is extremely valuable. As part of its H1 2024 TV Transparency Report, iSpot examined three industries with different purchase windows (soft drinks, hotels and autos), revealing top-performing ads.

• Mountain Dew’s “Refresh Your Senses” and Poppi’s “Not a Dirty Word” harnessed vibrant visuals to entice viewers, with both scoring 69% positive purchase intent (those surveyed indicating they were "more" or "much more" likely to buy after watching the ad), above the industry H1 norm of 59%. 
• Family fun was front and center in hotel ads with notable positive purchase intent: Great Wolf Lodge’s “Bring Your Pack Together” (65% positive purchase intent) and Omni’s “Competing With Each Other” (64%), above the category norm of 51%. 
• Chevrolet’s “Open My Eyes” had a 65% positive purchase intent (above the auto norm of 45%), and was 17% more likeable than the average auto ad in H1.