Most-Seen Auto Ad for Oct. 24-30: Chevrolet's 'EVs for Everyone'
Automakers are one of the most ubiquitous industries when it comes to TV advertising, but which ads are breaking through the noise? Per data from iSpot.tv, Chevrolet was the recent winner, racking up over 251 million TV ad impressions during the week of Oct. 24-30 with an ad highlighting its fleet of electric vehicles.
See more of the week's most-seen automotive ads on Wards Auto.
- The estimated national TV ad spend for the spot was around $6 million, representing an 85.2% week-over-week increase in spend, which delivered a 22.7% increase in impressions from the previous week.
- Impressions were primarily driven by NFL, MLB and college football games
- According to an iSpot Ace Metrix survey, the "EV's for Everyone" spot ad had a Brand Match rating of 84%, referring to the percentage of surveyed viewers who remembered it was a Chevrolet spot after watching it.
To learn more about the most-seen auto ads, check out this article on Wards Auto.