More Women Prioritize Special Events For Sports Viewing

While sports TV viewership is strong across the board, on average, men and women do have different priorities when it comes to tune-in. LG Ad Solutions' recent Stadium-to-Screen report details more around connected TV sports audiences.

• 33% of those surveyed said they watch almost every game for their favorite teams, though men are 22% more likely to respond affirmatively there than women.
• Just 8% of respondents were most likely to only watch specific events related to their favorite teams – but women were 22% more likely to offer that response than men.
• Women were also 26% more likely than men to only watch those sporting events with other people; just 6% of respondents said their viewing was dependent on others.
• Sports needs diehards, but its also notable than 11% of respondents seemed to be in the "casual" fan bucket, only tuning in during the playoffs/finals.

Check out the U.S. edition of LG Ad Solutions' full report here, and get in touch an analyst at The Measure today to learn more.