MLS Wins Sponsored Facebook Video Views In July

Facebook video remains a busy place for publishers to get in front of viewers, and sponsors are happy to jump in on the audience reach. Data from Tubular Labs shows which U.S. media & entertainment pages delivered the most sponsored video views in July – a list led by Major League Soccer.

• MLS videos generated 22.4 million sponsored video views in July, as brands like AT&T, Old Spice, BodyArmor, The Home Depot, Continental Tire, Allstate and more jumped in on All-Star Weekend action.
• So Yummy won 9.6 million sponsored video views for Minute Maid with its juice-inspired summer treat ideas.
• Hot Ones helped power First We Feast to 8.6 million sponsored video views for brands like Zelle, Walmart and New Amsterdam Vodka as audiences tuned into stars Conan O'Brien, Serena Williams, Donald Glover and Glen Powell and more.