MLB Wins With The Midsummer Classic
Data from Inscape shows this year's MLB All-Star Game was the No. 1 program in primetime on July 11, with 11.37% of national linear watch-time (nearly 2x the amount of the next programming, America’s Got Talent).
That was actually up slightly compared to last year’s game, which drew 11.14% of primetime minutes watched, and was up significantly vs. the 2021 game, with 10.18%. The consistent rise post-pandemic shows interest in the sport and the game itself appears to be growing. An influx of young stars (there were 33 first-time all-stars this year) helps too, as MLB continues to strive for more youthful audience.
