MLB Promo Reserves YouTube Views For Booking.com

Booking.com’s MLB partnership stepped up to the plate in a big way, as the travel booking site aimed content at fans visiting their favorite teams in rival cities last month. Tubular Labs data shows that the ads, plus other vertical content like a Sphere takeover in Las Vegas, generated engagement while also reaching a large audience. 

• Booking.com grew its unique U.S. viewers across YouTube and Facebook by 24% month-over-month to 37.8 million – No. 4 among all domestic brands. 
• The site also generated 22.9 million minutes watched, largely off short videos, and grew watch-time by 35% vs. May as travel booking season heats up (much like it did the year before). 
• Booking.com also sponsored UEFA Euro 2024 videos in June, to further lean into the growing sports travel space.