Michelob Bubbles Up As NBA Playoffs' Top Advertiser (So Far)

As fans wait for the NBA Finals to start on June 5, it's worth a look at which advertisers were the playoffs' most-seen over the course of the first three (largely exciting) rounds. Data from iSpot shows the top brands by household TV ad impressions during the NBA Playoffs, and uncovers interesting stories around how various advertisers approached the games differently.

• Michelob was the most-seen advertiser of the playoffs so far, as the beer brand leaned in part on variations of its "Play For An Ultra" campaign, and its Super Bowl spot as well (which was the idea's predecessor).
• Google Pixel is the presenting sponsor of the NBA Playoffs, which helps deliver 2.02% of ad impressions during the event for the brand (though Pixel is also mentioned repeatedly during broadcasts as well).
• QSR brands accounted for the highest share of TV ad reach during the NBA Playoffs, at 11.76%; with Wingstop leading the way (2.28% of impressions) among the 17 different QSR advertisers to appear.

With so much TV attention on sports today, it's critical to understand what's resonating with audiences – and where. Get in touch with an analyst at The Measure to learn more.