Meet TikTok's Head of Marketing Science, Jorge Ruiz

Everyone knows TikTok's platform is among the best things ever invented to match people to interests. Using data, lighting-fast decisioning, contextual interest mapping and real-time signals, TikTok knows what you'll enjoy faster than you can type it or think it. As brands start harnessing that algorithmic force to reshape how commerce connections are made, we find ourselves in a new era for data science, measurement and proof of value.

This week we are featuring special research reports from CreatorIQ on the brands reshaping commerce on TikTok. We have reviews of recent announcement from iSpot and TikTok on how marketers can compare the unique reach of the platform vs TV viewership. An analysis from Tubular Labs on how length of video is changing on TikTok.

But wait, there's more: The Measure teamed up with OpenAP, CIMM at Cannes to capture this exclusive interview with Jorge Ruiz, the Global Head of Marketing Science to share his POV on where measurement is headed, the need for cooperation, and more.