Media Companies Kick Off 2024 With Big Social Video Views
The three parent companies were the biggest properties on the two social platforms by U.S. unique viewers in January.
Hollywood was back in action for the new year, leading to month-over-month watch time and unique audience increases for Paramount, Walt Disney Co., and Comcast across Facebook and YouTube, according to Audience Ratings data from Tubular Labs.
- The three parent companies were the biggest properties on the two social platforms by U.S. unique viewers in January – while taking three of the top four spots by minutes watched.
- Trailers like Halo (Paramount), Despicable Me 4 (Comcast) and Monkey Man (Comcast) earned tens of millions of views during the month driving viewership, and awards show content made the rounds as well.
- It was also a busy month for sports videos, thanks to NFL, college football postseason action, plus even some high school football highlights – particularly from Paramount’s 247Sports.
