Measuring Creator Performance a Top Challenge for Brands
32% of organizations surveyed by CreatorIQ reported measuring creator performance as the biggest roadblock to program success.
A recent report from CreatorIQ reveals that while a majority of organizations recognize creator marketing as a key ROI driver, roadblocks remain. The budget and staffing woes that plagued influencer marketing programs in years past have subsided, and organizations are now citing difficulty in measuring creator performance as the top challenge.
- 32% of organizations cited difficulty measuring performance, compared to 24% with insufficient budgets.
- In 2021, 66% of organizations cited inadequate staff as the No. 1 hurdle to success. This year, that fell to a mere 16%.
- When asked about the most effective method for measuring creator marketing performance, website traffic analytics or search performance topped the list at 35%.
- Affiliate links or promo codes was No. 2 (22%), while creator marketing software and tracking sales clocked in at 21% each.
Download CreatorIQ’s full State of Creator Marketing report to get more insights.
