Amazon Video Viewers Have More Money
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This Week On The Measure:
- Prime Video Viewers Skewing Older, Richer, Wiser?
- Consumers Like Coca-Cola AI Holiday Ads
- Which Functions Are Getting Automated Most?
- Joe Rogan Outperforms Networks Across YouTube and Facebook
- Streaming Loyalty At A Premium
- This Week’s Free Report: The 2024 Local Advertising Sellers Index, from Frequence, a Madhive Company
Prime Video Viewers Skewing Older, Richer, Wiser?
A new longitudinal tracking poll from MX8 Labs reveals various data points about streaming service consumers. Notably, MX8 found that 74% of Amazon Prime Video viewers had a Master’s degree, and 68% had household income of $100K-$150K per year. [READ MORE]
Consumers Like Coca-Cola AI Holiday Ads
iSpot Creative Assessment data shows online versions of Coca-Cola’s current AI spots are scoring some of the highest likeability ratings so far among this year’s holiday ads. “Secret Santa” is 17.8% more likeable than the 2024 holiday norm, while “Silver Santa” is 16.1% more likeable. [READ MORE]
Which Functions Are Getting Automated Most?
A new report from Madhive company Frequence reveals which functions organizations are most commonly using AI to automate. Campaign management/workflow automation is the most common at 59% of respondents. Creative/copy functions are last at just 13%. [READ MORE]
Joe Rogan Outperforms TV Networks Across YouTube and Facebook
In October, during the lead-up to the election, Joe Rogan was the No. 3 media creator across YouTube and Facebook, with 1.2 billion U.S. minutes watched, according to Tubular Labs Audience Ratings. [READ MORE]
Streaming Loyalty At A Premium
Only 64% of TV viewers are “super loyal” — active for 10 to 12 months — to a given streaming app, according to loyalty research from Samsung Ads. But even for those consumers, they’re only loyal to a third of the average 7.7 streaming subscriptions they hold. [READ MORE]
This Week’s Free Report: The 2024 Local Advertising Sellers Index, From Frequence, a Madhive Company
