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CREATOR ECONOMY

Max Leads Streamers for April Growth in Earned Media Value

Eleanor Semeraro

• 1 min read
Max Leads Streamers for April Growth in Earned Media Value

Max racked up $25.9 million in Earned Media Value (EMV) in April, a 20% increase from its March EMV, making it the top video streaming service by month-over-month growth, per a recent CreatorIQ analysis. Max also saw notable growth in impressions (+51% vs. March) and engagements (+46% month-over-month). New programming adapted from novels fueled part of the service’s momentum. 

  • Posts with #TurtlesAllTheWayDown, including promotions from one of the film’s stars Felix Mallard for the romantic drama, accrued $746.9K EMV.
  • Robert Downy Jr and Sandra Oh helped drive $608K EMV for #TheSympathizer, a new miniseries based on the Pulitzer-prize winning novel by Viet Thanh Nguyen.
  • Looking purely at EMV, Netflix was the No. 1 video streamer ($78.1 million EMV), followed by Prime Video ($34.3 million) and Hulu ($33.2 million).