MAX-imizing Earned Media Value Growth
This week on The Measure:
- MAX-imizing Earned Media Value Growth
- NBA Playoffs’ Top Advertisers
- Pop Culture Gives NFL’s Audience A Boost
- LGBTQ+ Viewers Tune In For Drama
- College Softball, Baseball Catapult Into Top Programming
- This Week’s Free Report: Revry’s LGBTQ+ Q1 Streaming Insights
MAX-imizing Earned Media Value Growth
Max scored $25.9 million in Earned Media Value (EMV) across social media in April — a 20% increase from its March EMV, making it the top video streaming service by month-over-month growth, per a CreatorIQ analysis. [READ MORE]
NBA Playoffs’ Top Advertisers
Google Pixel and Wingstop have been the top advertisers during the NBA Playoffs so far, as the league continues to play a large role in both brands’ larger strategies on TV, as iSpot data shows. [READ MORE]
Pop Culture Gives NFL’s Audience A Boost
Taylor Swift and Alix Earle helped grow the NFL’s female audience while leaning into crossover content. Tubular Labs data shows that from Dec. 2023 to Jan. 2024, Swift’s Instagram audience overlap with the NFL grew by 5x. [READ MORE]
LGBTQ+ Viewers Tune In For Drama
Revry’s Q1 streaming report shows drama was the top genre for LGBTQ+ audiences, accounting for 54% of total watch-hours in Q1 2024. Looking at sub-genres, dramatic romance was the favorite, while romcoms made up 16.4% of hours watched. [READ MORE]
College Softball, Baseball Catapult Into Top Programming
College softball and baseball saw audience interest jump considerably as postseason action fueled watch-time climbs. Inscape data shows both were among the top five for minutes watched for the week. [READ MORE]
This Week’s Free Report: Revry’s LGBTQ+ Q1 Streaming Insights
