Marketers Have Mommy (Data) Issues
This week's newsletter is sponsored by:
This Week On The Measure:
- Marketers Struggle To Accurately Identify Moms
- What Else Are NCAA Tournament Viewers Watching?
- LiveNOW Winning Watch-Time With 24-Hour Streams
- Assessing Marketing’s Attribution Crisis
- Netflix’s Growing Movie Supply/Demand Disparity
- This Week’s Free Report: Social Is The New Search, From Tubular Labs
Marketers Struggle To Accurately Identify Moms
Truthset data from Q4 reveals that while marketers correctly ID women 83.9% of the time, they struggle to count moms. In Q4, women having a child present in the home were correctly identified just 36.5% of the time. [READ MORE]
What Else Are NCAA Tournament Viewers Watching?
Want the NCAA Tournament audience without the price tag? iSpot’s new advanced audiences report digs into where advertisers can find significant shares of March Madness viewers elsewhere across TV — including Law & Order: SVU reruns. [READ MORE]
LiveNOW Winning Watch-Time With 24-Hour Streams
With all-day streams on YouTube, LiveNOW from Fox is earning more minutes watched per viewer than its news competitors, while increasing watch-time 600% year-over-year. Data from Tubular Labs dives into the channel’s enormous growth, especially post-election. [READ MORE]
Assessing Marketing’s Attribution Crisis
In its 2025 Practitioner Survey, Wunderkind shows — among other things — that 59% of marketers check performance data every day, but struggle to act on insights. The high percentage highlights a critical need for streamlining in today’s sea of data. [READ MORE]
Netflix’s Growing Movie Supply/Demand Disparity
Netflix’s original movies increased by over 900% from 2020-24, but demand for those films has actually dipped considerably according to data from Parrot Analytics. For the last two years, movie supply has outpaced demand. [READ MORE]
This Week’s Free Report: Tubular Labs’ Social Is The New Search
