Marketers Are Drowning in Data. Streamlined Analytics and AI Can Help

Marketers in 2025 are faced with a landscape where the sheer volume of consumer data can make it difficult to unearth actionable insights that optimize performance and drive revenue. According to Wunderkind’s 2025 Practitioner Survey of U.S.-based marketers, 59% of say they check performance data once or more per day, but struggle to act on insights. Fragmented data, ineffective attribution and manual reporting processes are a few of the key pain points around which marketers must navigate. 

• Performance benchmarking is a critical part of staying competitive, but only 23% of marketers use industry benchmarks, while 43% rely solely on past campaign comparisons. Wunderkind notes that “brands are measuring success in isolation, making it harder to set realistic goals, justify marketing investments and prove the effectiveness of their strategies to leadership.” 
• Only a quarter of marketers use a clear attribution model, while 37% have a hard time isolating incremental lift — making it hard to prove campaign effectiveness. 
• Omnichannel marketing presents several measurement challenges: 43% of marketers struggle with fragmented data across multiple tools, and 35% say attribution confusion makes it difficult to measure cross-channel impact. 
• 53% of marketers want AI-powered recommendations to optimize spend and improve insights.

To address these hurdles, Wunderkind has launched two new solutions within its Autonomous Marketing Platform. Wunderkind Analytics is a real-time dashboard that offers curated insights and comparisons, bringing omnichannel performance together in one place to give brands greater visibility and control over their performance revenue. Meanwhile, WunderkindAI provides audience targeting, content creation, predictive analytics and more, all driven by agentic AI.