March Madness Takes Over TVs
This week on The Measure:
- March Madness Takes Over TVs
- AT&T Dunks All Over Tourney
- Ryan’s World Rising Quickly
- Millennials Love Brand Purpose Messaging
- Syncing Media Planning + Creative
- This Week’s Free Report: A comprehensive look into the behaviors and preferences of U.S. consumers, from Marigold
March Madness Takes Over TVs
The men’s and women’s NCAA Tournaments were big draws in week one of March Madness, securing the top two spots by share of national linear TV minutes watched, according to Inscape data. [READ MORE]
AT&T Dunks All Over Tourney
If you were watching men’s NCAA Tournament action, then chances are you saw an AT&T ad last weekend. The wireless company led all brands from the First Four through the round of 32, with 104 minutes of TV ads, per iSpot. [READ MORE]
Ryan’s World Rising Quickly
YouTube channel Ryan’s World has been around for nine years, yet is still finding new ways to attract audiences. In February, Tubular Labs data shows the channel’s unique viewers climbed by 37% month-over-month. [READ MORE]
Millennials Love Brand Purpose Messaging
Marigold’s 2024 U.S. Consumer Trends Index found that 77% of Gen Z and 81% of Millennials say they are likely to engage with messages about brand purpose-related activities, compared to 62% of Gen X and 53% of Baby Boomers. [READ MORE]
Syncing Media Planning + Creative
New data from Mediaocean reveals that a lot of marketing professionals are struggling with synchronizing media and creative processes. Nearly half (49%) of respondents reported “so-so” to no synchronization. [READ MORE]
This Week’s Free Report: Marigold's 2024 U.S. Consumer Trends Index
