March Madness Delivers TV Ad Impressions for Automakers
With 229.8 million TV ad impressions, Chevrolet's "Best-Selling" ad for the Silverado takes first place on iSpot.tv's most recent auto ads ranking, thanks in part to men’s basketball.
According to data from iSpot.tv shared with WardsAuto, Chevrolet owned the most-seen auto ad on TV for Mar. 20-26. The "Best-Selling" spot highlighting various Silverado models generated 229.8 million TV ad impressions during the week, with men's March Madness games as the top impressions-generating program.
- Chevrolet increased its estimated TV ad spend for the spot 37.7% compared to the previous week.
- Commercials from Hyundai (183.7 million TV ad impressions), Dodge (157.6 million), Mercedes-Benz (135.5 million) and Buick (131.4 million) round out the top five ranking.
- Buick’s spot for the ’24 Encore GX had the highest estimated spend ($6.3 million) of the top five, but the fewest airings (58) – all of which occurred during March Madness games (both men’s and women’s) and related coverage.