March Madness A Slam Dunk For TV Ad Reach
This Week On The Measure:
- TV Ad Reach Jumps For Men’s March Madness
- Restaurants’ Mobile Apps Should Serve Up Speed and Simplicity
- True Crime Pod Lures Female Audiences On Social
- ‘Suits’ Success Boosts Multiple Streaming Services
- CTV Ad Load Time Settles In
- This Week’s Free Report: For The Win, From Paramount Advertising
TV Ad Reach Jumps For Men’s March Madness
Despite a lack of surprises during this year’s tournament, March Madness was still a hit for TV advertisers. Data from iSpot shows that men’s college basketball TV ad reach grew by 9% year-over-year from the first round through the Elite 8. [READ MORE]
Restaurants’ Mobile Apps Should Serve Up Speed and Simplicity
For restaurants wanting to entice more customers to use their branded apps instead of third-party services like Uber Eats, knowing what diners want the most in an app is critical. According to Wunderkind’s 2025 Restaurant Consumer Insights report, the top features diners look for are mobile ordering and easy checkout (41%), followed by loyalty program integration (39%). [READ MORE].
True Crime Pod Lures Female Audiences On Social
Tubular Labs data shows that U.S. females 13 and older watched 337.4 million minutes of crime podcast “Rotten Mango” on YouTube in February. That made the show No. 11 for female audiences across YouTube and Facebook for the month, as it grew watch-time by 75% vs. January. [READ MORE]
‘Suits’ Success Boosts Multiple Streaming Services
Since first landing on Netflix in Q2 2023, Suits has been subscriber revenue royalty. The one-time USA Network show has earned Netflix, Peacock and Amazon Prime Video combined $30 million+ every quarter, according to data from Parrot Analytics. [READ MORE]
CTV Ad Load Time Settles In
Recent research from Wurl’s The CTV Trends Report shares that CTV may be finding a “normal” ad time of about nine minutes per hour. While that’s higher than it once was, it’s also still lower than 12-17 minute norms on linear TV. [READ MORE]
This Week’s Free Report: Paramount Advertising’s For The Win
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