Majority Of Sports Viewers Like 'Prime Vision' AI Features During Games

It's tough to mess with the program for sports viewers. With game structures relatively static and the broadcasts around them changing very little over the last few decades, audiences are conditioned to certain experiences while tuning in. But not all change is viewed as a bad thing, either.

Recent Hub research around The Evolution of Sports dug into how audiences feel about one newer development in particular – Amazon's AI "Prime Vision" features – and found that over two-thirds of those surveyed like or love their incorporation into game broadcasts. Among Hub's other findings:

• 57% of NFL fans with Prime Video said they had noticed at least one of the Prime Vision features during the game.
• Among fans that viewed "Prime Vision" positively, 82% said they were excited for more sports content to become available on streaming services (compared to 56% of all sports fans).
• Also among those that were positive about "Prime Vision," 76% said that if the same game were available on both streaming and cable, they’d choose to watch on a streaming platform... which would seem to be a harbinger of doom for cable-specific simulcasts.