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Major Media Companies Still Duking It Out For Streaming Series Demand

Guest Writer

• 1 min read
Major Media Companies Still Duking It Out For Streaming Series Demand
Photo by Solal Ohayon / Unsplash

The following is a selection from Brandon Katz of Parrot Analytics.

Streaming series demand is one part of the larger question around which services are most popular with audiences. Yet, even a merger between behemoths Paramount and NBCUniversal wouldn't provide much clarity there, as demand-share data from Parrot Analytics shows.

  • The Walt Disney Co. led major media companies by U.S. audience demand shares for series, with 19.8%, edging out Warner Bros. Discovery's 17.0%.
  • As Parrot points out, Paramount and NBCU could make up a lot of ground by combining forces to win 21.8% of series demand shares.
  • But it's also worth wondering if which corporate overlord has the most assets at this point even matters as much now – especially as Netflix goes back to nabbing licensed content from the other studios.

[read the rest of Brandon Katz's post on TVREV]