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TV ADVERTISING

Macy's, Consumer Cellular Make Big Q3 TV Ad Reach Gains

John Cassillo

• 1 min read
Macy's, Consumer Cellular Make Big Q3 TV Ad Reach Gains
Photo by Ash Cook / Unsplash

Q3 TV advertising data from iSpot reveals the top brands by share of household TV ad impressions – and the biggest movers year-over-year. While the most-seen brands can appear relatively static near the top, Q3 2024 also featured a lot of movement, especially in the No. 11-20 range.

  • Progressive leapt over Domino's as the most-seen advertiser of the quarter, while Burger King jumped into the top three (up from No. 6 in Q3 2023).
  • Macy's and Consumer Cellular each rose by a respective 15 spots year-over-year to jump into the top 10, and Toyota climbed nine spots YoY, in part thanks to the Olympics.
  • Other major movers included Safelite Auto Glass (up from No. 41 to No. 10), JPMorgan Chase Bank (up from No. 65 to No. 19) and Swiffer (up from No. 44 to No. 20).