Love Is In The Air, With Princess Cruises

With the premiere of CBS’s new reality TV show, “The Real Love Boat," Princess Cruises wants to get their audience excited about the cruise ship vacations they have to offer.

In the brand’s new spot, “The Original Love Boat,” Princess Cruises shows all the good times to be had on their different cruise offerings. Using data from iSpot, AdAge shares that the ad landed over 222 million impressions in the last 30 days. In the early days of the campaign, Princess Cruises is getting its message in front of likely Love Boat viewers, largely airing on CBS and CBS Mornings.

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