Longer Video Uploads Creep Upward For TikTok Creators

TikTok is primarily known for short-form video. And while that hasn't fundamentally changed in recent months and years, there's also a growing trend where creators are uploading more videos that are at least 15 minutes in length, as new data from Tubular Labs shows.

• After longer-format videos were first introduced, total uploads of 15+ minutes were slow to grow, but started taking off more earnestly in Q2 2024.
• Since the start of 2024, the number of monthly creator/influencer uploads of longer (15+ minutes) uploads has grown by 229%.
• The jump has been fueled in equal parts by videos 15-20 minutes long, and those over 20 minutes, as the two creator video lengths have run relatively even in recent months (June 2024 saw 27K videos 15-20 minutes and 29K videos 20+ minutes long – the fist time more videos fo 20+ minutes were uploaded).