Live From –TikTok – It's Saturday Night

Live From –TikTok – It's Saturday Night

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This Week On The Measure: 

  • SNL 50’s Social Video Success
  • Dramas Win With TV Viewers
  • Taking Bites Out Of Ad Breakthrough
  • Pfizer Knocks Out Super Ad Likeability
  • Does Apple TV+ Need More Variation?
  • This Week’s Free Report: iSpot’s Super Bowl LIX TV Transparency Report

SNL 50 Kills On Social Video

SNL 50 was a big hit for TV, and that extended to social video, too. Tubular Labs data reveals that from Feb. 12-18, SNL-related videos scored nearly 400 million views on TikTok alone — a big deal considering that platform’s audience makeup. [READ MORE]


Dramas Win With TV Viewers

A new MX8 Labs survey reveals that dramas are the most popular TV content type, according to 59% of respondents — and that popularity is even higher with older and more educated audiences. [READ MORE


Taking Bites Out Of Ad Breakthrough

Mission: Impossible – The Final Reckoning landed the biggest movie trailer ad breakthrough of the Super Bowl, according to MarketCast. The Tom Cruise film led at 50%, while Jurassic World: Rebirth hit 41% ad breakthrough. [READ MORE]


Pfizer Knocks Out Super Ad Likeability

Pfizer scored a “knockout” during this year’s Super Bowl. Its ad about fighting cancer was 19% more likeable than the Super Bowl norm, according to iSpot Creative Assessment data — making it No. 1 among all ads during the game. [READ MORE]


Does Apple TV+ Need More Genre Variation?

While the demand for Apple TV+ originals is relatively high vs. streaming competitors, its heavy reliance on three genres (drama, comedy and fantasy) could have some drawbacks, especially given its lesser volume vs. Netflix, Hulu and others. Parrot Analytics data dives in further: [READ MORE]


This Week’s Free Report: Super Bowl LIX TV Transparency Report, From iSpot