Linear TV Missing Vast Majority Of Streaming-Centric Audience
![Linear TV Missing Vast Majority Of Streaming-Centric Audience](/content/images/size/w2000/2024/07/photo-1584905066893-7d5c142ba4e1.jpeg)
While it's well-known that streaming provides incremental audience reach beyond linear TV, it's also notable that linear is missing out on a lot of the streaming audience. New data from Samsung Ads shows linear TV misses over 80% of streaming-centric audiences.
- That number translates to 52% of all TV households – a staggering number for ad buyers and sellers alike.
- Between 2022 and 2023, the share of Samsung households that spend more than half of their time with streaming grew by 5 percentage points. Almost two-thirds of viewers have streaming as their go-to viewing option.
- Looking at 15 ad campaigns using its linear TV ACR data, Samsung calculated reach curves to streaming-centric viewers and found that even at 1,000 GRPs, linear media plans reach fewer than 20% of that streaming-centric audience.
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