LGBTQ+ Viewers Went for Drama in Q3

Audience engagement around queer-centric programming continues to rise, as revealed by a Q3 2024 viewership report from Revry. The streaming network, which caters specifically to LGBTQ+ viewers, saw a 15% increase in total watch hours from Q2 to Q3, its third consecutive quarter of growth. Mark Tevis, Executive Vice President, Sales and Partnerships at Revry, says this “underscores the unprecedented opportunity for advertisers to connect advertisers with a highly engaged and diverse LGBTQ+ audience." 

• Drama was the top category, capturing 32% of total watch hours during the quarter. Top titles by viewership included Flunk, Queer as Folk and Querencia. 
• Comedy content, which dominated in Q2, represented 25% of watch hours, with the satire comedy subgenre accounting for 17%. Best in Show, a 2000 mockumentary starring Christopher Guest and Eugene Levy was the No. 1 title across all categories during the quarter. 
• Looking at dayparts, primetime saw the highest engagement in Q3 (+28% above average), while weekends out performed weekdays by 20%.