LGBTQ+ Streaming Audience Insights

According to the ANA’s LGBTQ+ Marketing Inclusion March 2024 survey, only 34% of marketers are currently leveraging LGBTQ+-owned or targeted media. Revry, a global streaming service that specifically caters to these viewers, worked with Nielsen to examine the power and loyalty of this community across FAST (free ad-supported streaming TV) and VOD services. A few insights from the report:

• 87% of Revry viewers seek out LGBTQ+ programming, and 92% say streaming provides the most relevant TV content for their identity group vs. broadcast or cable. 
• 70% consider brand advertisements in LGBTQ+ programming to be support for the community. 
• 78% of viewers take positive actions toward a brand after receiving targeted messaging in LGBTQ+ programming. 

You can download the “Loyalty Unlocked” report here.