LGBTQ+ Audiences Highly Engaged With Grocery/Household Goods Ads
69% of LGBTQ+ consumers are more likely to try a grocery or household item from a brand known for supporting the community.
A recent study from Nielsen of Revry viewers examined the impact that LGBTQ+ inclusive advertising can have on this cohort’s preferences and behavior across several industries, including grocery and household items. One key finding: 69% of LGBTQ+ consumers are more likely to try a grocery or household item from a brand known for supporting the LGBTQ+ community.
Additionally, a Q2 2024 case study from Revry reveals exceptional audience engagement with grocery and household item ads:
- Ads in this category had an average Video Completion Rate (VCR) of 99.18%, notably higher than Revry’s standard benchmark of 95%.
- Grocery and beverage ads specifically had an even higher VCR of 99.26%.
- Shorter creatives had a slight edge in engagement, with 15-second spots achieving a VCR of 99.19% vs. 98.95% for 30-second ads.
For more insights, download the report here.
