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Leo Messi Fans Are 69.4x More Likely To Watch MLS Content Than The Norm

Lorenzo Chiodo

• 1 min read
Leo Messi Fans Are 69.4x More Likely To Watch MLS Content Than The Norm
Photo by Tim Bernhard / Unsplash

The 2022 World Cup is almost over, and Lionel Messi silenced the doubters. As the GOAT contends for his first World Cup trophy, insights from Tubular Labs show interesting social video viewing habits coming from fans of the Argentine superstar. Audiences searching for Messi also have a high propensity for watching social video content around categories like MLS (69.4x more likely than the norm), darts (61.9x) and the FIFA World Cup (46.9x).

Some other trends on star players from Tubular Labs...

  • Audiences searching for Cristiano Ronaldo are most likely to shop Walmart for sports drinks (10.8x more likely than the norm), Playstation 5 consoles (10.5x) and watches (9.0x).
  • Those searching for Harry Kane are most likely to shop Walmart for products from brands like Warner Bros. (59.7x more likely than the norm), Pepsi (52.1x) and Champion (50.4x).