Lemonade Giveback Spurs Positive Consumer Purchase Intent

Corporate philanthropy can entice consumers to buy products and services. One recent example? Lemonade's online-only "Join Now" ad, which focuses on the brand's giveback program. Creative assessment data from iSpot shows the spot generated the most positive purchase intent of any insurance ad appearing since July 1, 2024.

• After watching the ad, nearly 59% of consumers surveyed indicated they were "more" or "much more" likely to purchase Lemonade's services than they were prior to watching.
• Experian's "Jet Ski" was the only other insurance ad to score a positive purchase intent of 50% or higher from July 1-Sept. 2.
• Lemonade's spot – which was focused in on the philanthropic benefits of using Lemonade – was also highly likeable; 13.7% more so than the average for insurance ads during the timeframe.