LeBron James Takes On 'Father Time' in New Nike Ad

As Los Angeles Lakers star LeBron James started his 20th NBA season last month, Nike's rolled out a new spot to comically portray his battle with "Father Time." The character, played by actor Jason Momoa, ultimately falls to James in the spot as a testment to the future Hall-of-Famer's durability over the course of his career.

As AdAge notes with data from iSpot, the ad accounts for 5% of industry TV ad impressions and 9% of est. national TV ad spend over the last 30 days. To learn more about this Nike ad and more of the newest TV ads, check out AdAge's Hot Spots.