Lapsed Super Bowl Advertisers Make Return
Nike, Little Caesars, GoDaddy and Jeep are all set to make their Super Bowl comebacks for LIX.
Will 2025 be the year of the comeback? Nike, Little Caesars, GoDaddy, and Jeep are all set to make their Super Bowl returns for LIX. Of the four brands Nike is the longest lapsed advertiser, having last appeared in the Super Bowl in 1998(!). Take a deeper look at what we’re expecting from the advertisers below:
- News of Nike's 2025 spot broke Thursday in a note from J.P. Morgan analyst Matthew Boss, according to Ad Age. There are few details on the ad. But the company's brand Jordan did recently launch "Unbannable" to celebrate the 40th anniversary of the iconic Air Jordan sneaker.
- Little Caesars’ 2025 spot “Whoa” stars Schitt’s Creek darlings and real-life father-daughter Eugene Levy and Sarah Levy. (Another Levy family member can be seen in Homes.com’s Super Bowl ad “This Isn’t an Ad.”) last appeared in 2022
- Walton Goggins stars in GoDaddy “Act Like You Know.” The brand’s ad touts “Airo,” its new AI tool aimed to help small businesses. GoDaddy’s 2017 ad “The Internet Wants You” came in just under the average for Super Bowl ads that year with an effectiveness score of 548.
- Jeep has been quiet on its Super Bowl promo. Marissa Register, head of global marketing for Stellantis, hinted to iSpot that the ad will be “new, fresh, and exciting.” When Jeep last advertised in 2023, “Electric Boogie” scored well above the average in effectiveness, grabbing a score of 693 compared to 569 for the year.
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