LADbible Outpaces Domestic Creators For U.S. Unique Viewers In October

Using Audience Ratings data from Tubular Labs, we're able to see which creators reach the largest collection of unique viewers in the United States across Facebook and YouTube. And interestingly, the answer is not a U.S.-based creator.

In October 2022, LADbible reached 86.3 million unique viewers in the U.S. – making it far and away the top creator for the month. Fellow United Kingdom creator (and sister brand) UNILAD was No. 2 at 59.2 million uniques, followed by Chefclub Network (57 million), MrBeast (52.7 million) and Cocomelon - Nursery Rhymes (51.2 million).

LADbible's been growing its U.S. audience consistently over the last year as well. In November 2021, it had just 6.1 million uniques, and that scaled up to 21.5 million in June 2022, and has taken off even more since.