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CREATOR ECONOMY

Kids Diana Show Surpasses Creator Peers in Fall Social Watchtime

Martha Bennett

• 1 min read
Kids Diana Show Surpasses Creator Peers in Fall Social Watchtime

While school starting again usually means a dip for individual creator video viewers and minutes watched – and it did for the overwhelming majority of creators in September 2023 – there were some exceptions to that rule.

  • According to Tubular Labs Audience Ratings, Kids Diana Show stood apart from others, as one of just three of the top 20 U.S. creators (influencers) to increase domestic minutes watched month-over-month.
  • Kids Diana Show grew U.S. minutes watched across Facebook and YouTube 46% vs. August, to 421.5 million, while also growing unique U.S. viewers on those platforms by 25%.
  • Along with new videos on popular topics like first day of school, mermaids and Paw Patrol, the channel also creates compilation videos of “top moments” from previous videos. In September, compilation “Diana and Roma Top Videos With Mom” was the top video with over 15 million views.