Derby Photo Finish Is TV Watch-Time Win
This week on The Measure:
- Racing Toward More Watch-Time
- Sitcom Syndication Pushes TBS TV Ad Reach Rise
- Kendrick vs. Drake: Kendrick’s Listener Increase
- Women’s Basketball Content Holding Its Own
- Netflix Wins Overseas Investment Battle vs. Amazon
- This Week’s Free Report: Q1 TV Ad Transparency Snapshot (from iSpot)
Racing Toward More Watch-Time
This year’s Kentucky Derby saw a year-over-year weekly watch-time jump, according to data from Inscape. The race accounted for 1.04% from April 29-May 5, up from 0.81% in 2023. [READ MORE]
Sitcom Syndication Pushes TBS TV Ad Reach Rise
iSpot Q1 data shows TBS TV ad reach rose 3.1% YoY, but not because of sports. It was syndicated sitcoms (especially The Big Bang Theory) that drove the ad impressions climb. [READ MORE]
Kendrick vs. Drake: Kendrick’s Listener Increase
Data from Songtradr shows how Kendrick Lamar has benefited more from his current headline-making beef with Drake. Since the conflict started on Mar. 22, Kendrick has seen Spotify listenership rise by 20.61% (which, of course, has also gotten a boost from dropping new content). [READ MORE]
Women’s Basketball Content Holding Its Own
Social video viewership for the WNBA Draft is growing, even next to the NFL Draft. Tubular Labs data shows that videos about the WNBA Draft earned 395 million views – roughly 58% of NFL Draft viewership. [READ MORE]
Netflix Wins Overseas Investment Battle vs. Amazon
Data from Parrot Analytics shows how Netflix is well-equipped for continued international growth. Just 38% of Netflix’s U.S. library originated domestically, while 70% of subscribers are outside of the U.S. [READ MORE]
This Week’s Free Report, from iSpot: The Q1 2024 TV Ad Transparency Snapshot
